Submitted by Chris on 23rd October 2012 07:55
Integrated customer management is more than just software, and this may sound cliché, but it should be a way of thinking for your business
Customers have more authority and less tolerance for slow, frustrating or otherwise unfulfilling experience than they did in the past. Whether they’re interacting with a customer support representative, responding to an advertised promotion, or paying their bill, customers demand that their experience be simple and stress free!
Integrating your approach to customer management means, put simply, that all of your staff can access all of the information they need to help a customer - no more "I'll need to transfer you to sales/support/some other department".